Website and AI specialist for founders
We build platforms, not standard websites.
LAURA LISA combines website building with AI expertise — from a sharp online base to a fully bespoke platform, with AI built in.
AI is more than ChatGPT or Claude
When people talk about AI, most think of a chatbot. For your business, AI means something much more concrete: for the same budget as a standard WordPress site, a fully custom platform can now be built — thanks to AI. Think one platform instead of ten separate tools, a website that thinks along with your visitors, and processes that take care of themselves in the background.
Read how it works →Three ways to start
Every business is different. Sometimes you mainly need a strong website, sometimes clarity behind the scenes, and sometimes nothing standard fits — then we build something fully bespoke.
Website
For clients and visibility
A site where people find you, get what you do, and reach out.
View →Internal systems
For clarity behind the scenes
One place for clients, data or orders — for you and your team only.
View →Bespoke
For when standard doesn't fit
Built exactly for your situation — a configurator, a bridge between systems, whatever is needed.
View →You don't have to choose everything now. What you use separately today, we'll connect effortlessly later.
Who we build this for
Every business works differently. Three groups where this usually makes the biggest difference:
Service providers
Coaches, consultants, therapists and advisors who want intake, scheduling and invoicing in one place at last.
Read more →Webshops
Selling online? The backend can do more than just handle orders — think customer management, sales and overview in one system.
Read more →Self-builders & agencies
Building yourself, or working with an agency, and getting stuck on something technical? That's where we step in.
Read more →From conversation to a system that works
Listen
Free call — we map your daily work and the pain points.
Show
A clear plan and concrete proposal — you see exactly what we'll build.
Build
We build, test and deliver — with an explanation and lasting support.
Work that makes the process visible.
Sales, inventory & CRM in one
One central sales and inventory system, connected to the group's Zoho CRM.
Obeya Boards sells physical Obeya boards to large organisations like KPN, ProRail, ING and the Dutch National Police. It's part of a group of three business units — Obeya Boards, Leading with Obeya and Obeya Coaching — that share one central Zoho CRM. But the sales process ran on scattered tools and manual work: requests came in through different channels, quotes were drafted separately, stock wasn't tracked centrally, and there was no reliable link to the group's CRM.
View case →
Website and back office in one
From WordPress + Excel + a separate mailing tool to one workspace for sessions, courses and communication.
Heart in Communication (Cordelia Addison, a CNVC-certified NVC trainer and mediator) ran on a WordPress site with no connected back office. Scheduling sessions and courses was complex and error-prone, course rosters lived in Excel, and every confirmation, reminder and course email was sent by hand. The newsletter ran on a separate tool (MailBlue).
View case →
A platform for angling
A central platform for Dutch angling — with 340+ shops, an encyclopedia and a national gift card.
Hengelsport.nl wanted to build a central hub for Dutch angling in a market where information about shops, fishing waters, species and technique was scattered across countless sources. No platform brought it together — let alone one that ranked in search.
View case →
Operational from day one
A complete operational system from day one — website, order flow, production and reporting.
CleanFold Eco Laundry is a new laundry in Canggu, Bali, serving expats, digital nomads, tourists and local businesses (hotels, villas, gyms, spas). As a startup there was no existing system to replace — but there was a clear wish to work professionally from day one, without the WhatsApp chaos and Excel sheets that plague most Bali laundries.
View case →
Off WordPress
Migrated from WordPress to a modern platform, with Substack subscriptions as the access key.
Coverjunkie is the world's largest magazine cover archive — a fixture since 2010 for anyone interested in cover design. The site ran on WordPress, where adding covers was cumbersome and management in general was a chore. On top of that, owner Jaap Biemans wanted the site to be exclusive to his Substack subscribers, bringing his content and audience closer together.
View case →
Three shops, one brand
Three scattered webshops brought together into one brand, with automated product import and SEO from day one.
The client had three separate webshops with gift packages (wine, cheese, gin and related delicatessen products) running side by side, without one coherent brand or platform. That meant duplicated management and a fragmented range, even though it was really one audience and one type of product.
View case →
Document portal for the audit
A central document portal for the audit — delivered fast, with traceable access.
Dutch Hip & Knee Clinic had no central place to store and share documents like protocols, procedures, forms and policy documents. With an audit coming up, they needed one clear location — fast.
View case →
Results that speak for themselves
“Laura has completely transformed the way my website operates. She created an all-in-one solution that replaced multiple subscriptions and software platforms, saving me both time and money. She simplified my entire back end, giving me far more control and a much clearer understanding of how my website works. What I appreciate most is that Laura is always open to new ideas. No matter what I ask, she listens and comes up with creative, practical solutions. I wholeheartedly recommend her.”
“I can't recommend Laura Lisa highly enough. She built my websites and seamlessly integrated everything with Substack, making what could have been a complicated process feel remarkably simple. Laura is highly skilled, incredibly approachable, and always willing to think beyond the brief. She consistently came up with thoughtful suggestions and smart solutions that improved the final result. Communication was easy, deadlines were met, and nothing ever felt like too much trouble. It's rare to find someone who combines technical expertise with such a collaborative and positive attitude. A true pleasure to work with. AAA+++”
Personally involved. Technically strong.
LAURA LISA builds platforms for founders who want to escape ten scattered tools and duplicated admin. Not as a big agency, but personally, directly and closely involved — with someone who gets to know you and your business.
What sets us apart: we speak your language. No technical jargon, no drawn-out trajectories — just a platform that works, that you understand, and that genuinely helps.
More about us →Ready to start?
Build something smarter.
Book a free 15-minute intro and find out what AI and automation can mean for your business.
Book a free call →