Website and back office in one
From WordPress + Excel + a separate mailing tool to one workspace for sessions, courses and communication.
The situation
Heart in Communication (Cordelia Addison, a CNVC certified NVC trainer and mediator) ran on a WordPress site with no connected back office. Scheduling sessions and courses was complex and error prone, course rosters lived in Excel, and every confirmation, reminder and course email was sent by hand. The newsletter ran on a separate tool (MailBlue).
The need
The need: fewer scattered emails and manual steps, a clearer planning process for both one-on-one sessions and group courses, and one overview of appointments, participants, payments and communication, without losing the personal tone.
What we built
A website connected to a fully custom backend where scheduling, courses, payments and mailings all come together.
- Appointment management for one on one sessions (list and calendar view, with statuses like confirmed/cancelled)
- Course and group management: courses, groups, enrolments, categories, locations and trainers
- Client management with per client overview and booking count
- Built in email marketing with campaigns, templates and subscriber management
- Automatic confirmation and reminder emails per course group, with open and click rates
- Payments, tasks and a dashboard with monthly/yearly revenue, split by courses and one off sessions
The result
No more manual course emails, confirmations and reminders go out automatically per group. MailBlue became redundant: the newsletter now lives in the same system as the rest of the business. From Excel lists to one live overview of courses, enrolments and revenue, less manual planning and follow-up, more calm and structure.
Why this case matters
We don't just replace a website: we replace the tools around it (Excel, separate mailing tool, manual calendar). We build websites that do more than inform, they carry the whole business. Supporting personal service with automation, without losing the personal tone.
Is this you?
- Coaches and trainers with both one-on-one sessions and group courses
- Service providers currently juggling Excel, a separate mailing tool and a calendar
- Organisations that want to spend less time on planning, enrolment and follow up
“Laura has completely transformed the way my website operates. She created an all-in-one solution that replaced multiple subscriptions and software platforms, saving me both time and money. She simplified my entire back end, giving me far more control and a much clearer understanding of how my website works. What I appreciate most is that Laura is always open to new ideas. No matter what I ask, she listens and comes up with creative, practical solutions. I wholeheartedly recommend her.”
Want something like this?
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