What is a custom platform?
A custom platform is a website or web app built entirely around the specific way a business works.
Definition
A custom platform is a website or web application built entirely to a business's specific way of working, rather than based on a standard template such as WordPress or Shopify.
Context
The difference isn't in the look, it's in what sits under the hood: functionality that matches exactly how a business operates, instead of functionality that has to be bent to fit the limits of an existing platform.
That makes it a fit as soon as off the shelf solutions hit their limits: for example a combination of webshop, CRM and internal workflows in a single system, or industry specific processes that don't fit any standard template.
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