Who it's for
For webshops
For entrepreneurs who see their webshop as part of their business — not as a separate sales channel. We build a platform that supports not just selling, but also your processes, customer relationships and way of working.
Less manual work per order
Orders, stock and customer questions run through your own process, without retyping.
Your team keeps time
Work done by hand today runs automatically — also when it gets busier.
Lower fixed costs
One platform instead of a stack of apps and per-feature subscriptions.
The situation
Standard platforms like Shopify and WooCommerce help you sell products, but they don't support how you run your business. Reorders, quotes, price agreements and customer insight remain outside the shop — or happen via email, phone and separate tools. You get a sales channel, not a system that works with your company.
You're never truly the owner
A Shopify store belongs to Shopify. If they shut down, raise prices or change terms, you're stuck. You're essentially renting your webshop.
Limited in how you set it up
You can't build things exactly the way you want. You depend on themes, apps and what the platform allows — real custom work or a unique flow often isn't possible.
Your webshop doesn't match how you work
Selling happens online, but your workflows — quotes, reorders, customer conversations, signals — happen around it. The webshop isn't part of your daily operations.
Two systems that don't talk
For business customers you often still need a separate CRM (HubSpot, Pipedrive) next to the webshop — with all the sync problems that come with it.
Double entry
Customer details and products are maintained in multiple places — with the risk of the records drifting apart.
Price agreements don't flow through
What was agreed with a business customer in a conversation isn't automatically reflected in what they see online.
What we build
We don't build a standalone webshop. We build a platform where sales and operations come together. Tailored to your way of working, with the integrations you need, and fully your own.
Every integration you want
Accounting, inventory, shipping, marketing and marketplaces — connected directly to one central system so you never have to switch between tools.
Workflows built into the system
From quote to order to follow-up: the steps that now happen manually or by email become part of your platform.
Per-customer pricing
Business customers log in and see their agreed prices and discounts directly — no manually maintained price list.
Order on account
Payment term as a standard option, not a case-by-case exception.
One-click reorders
The same order as last time, placed again in a single click.
360° customer view for sales
Orders, open invoices, touchpoints, authorised buyers and notes on one screen.
Quotes that flow through
Drafted to spec, converted to an order in one click once approved.
Signal on quiet customers
Automatically visible when a regular hasn't ordered for a while.
Customer value reporting
See which business customers are worth most, without a separate BI tool.
What makes the difference
A Shopify or WooCommerce site mainly helps you sell products. But it's not part of your operations: quotes, customer relationships, reorders and internal workflows remain outside it.
Sales, customer management, inventory, quotes and reporting live in one environment built around your processes. So you always know what's happening and can move faster.
“For Obeya Boards we built exactly this — orders, customer management and production overview in one environment, so there's never any doubt about what a customer ordered, what's in production, and what still needs to be agreed.”
See similar casesCurious what's possible?
Book a free intro call. We'll look together at what fits your way of working and where the biggest time wins are.