Who it's for
For webshops
For consumer webshops and shops with business customers alike — a webshop built exactly how you want it, with the integrations you need, and one that's actually yours.
The situation
Standard platforms like Shopify and WooCommerce get you online quickly, but as soon as you want something specific — a custom checkout flow, an integration with your accounting or inventory system, or B2B features like per-customer pricing and ordering on account — you hit the platform's limits. You depend on what's possible, keep paying monthly, and in the end the site isn't yours.
You're never truly the owner
A Shopify store belongs to Shopify. If they shut down, raise prices or change terms, you're stuck. You're essentially renting your webshop.
Limited in how you set it up
You can't build things exactly the way you want. You depend on themes, apps and what the platform allows — real custom work or a unique flow often isn't possible.
Integrations cost extra or don't exist
Every link to accounting, inventory or CRM runs through a paid app or Zapier — with the risk of missed updates and duplicate data.
Two systems that don't talk
For business customers you often still need a separate CRM (HubSpot, Pipedrive) next to the webshop — with all the sync problems that come with it.
Double entry
Customer details and products are maintained in multiple places — with the risk of the records drifting apart.
Price agreements don't flow through
What was agreed with a business customer in a conversation isn't automatically reflected in what they see online.
What we build
A webshop built to your specs — set up exactly how you want it, with every integration you need, and fully your own. Selling to business customers? We build B2B functionality straight into the backend instead of adding a separate CRM alongside it.
Every integration you want
Accounting, inventory, shipping, marketing, marketplaces — connected directly, without a middle layer like Zapier.
Per-customer pricing
Business customers log in and see their agreed prices and discounts directly — no manually maintained price list.
Order on account
Payment term as a standard option, not a case-by-case exception.
One-click reorders
The same order as last time, placed again in a single click.
360° customer view for sales
Orders, open invoices, touchpoints, authorised buyers and notes on one screen.
Quotes that flow through
Drafted to spec, converted to an order in one click once approved.
Signal on quiet customers
Automatically visible when a regular hasn't ordered for a while.
Customer value reporting
See which business customers are worth most, without a separate BI tool.
What makes the difference
On Shopify or WooCommerce you're bound by what the platform allows. Every integration runs through a paid app, real custom work isn't possible, and the site isn't yours — you're renting it.
Set up exactly how you want, with the integrations that fit your processes, and 100% yours. No monthly platform fees creeping up, no apps disappearing on you.
“For Obeya Boards we built exactly this — orders, customer management and production overview in one environment, so there's never any doubt about what a customer ordered, what's in production, and what still needs to be agreed.”
See similar casesCurious what's possible?
Book a free intro call. We'll look together at what fits your way of working and where the biggest time wins are.