A platform for angling

The situation

Hengelsport.nl wanted to build a central hub for Dutch angling in a market where information about shops, fishing waters, species and technique was scattered across countless sources. No platform brought it together — let alone one that ranked in search.

The need

The need: an extensive species database, location directories for shops and waters, a knowledge base that drives long-term search visibility, and a national gift card with its own shop onboarding — all built from the ground up, with a deliberate SEO strategy.

What we built

A complete platform, built around search visibility and self-management by participating shops.

• Species encyclopedia: 27+ species with scientific names, techniques, seasonal calendar and regulations
• Location directories: 340+ tackle shops with product ranges, brands and opening hours, plus lakes, spots and charter boats
• Knowledge base and blog built to an SEO plan focused on topical authority, with automated publishing
• Self-onboarding for shops: owners can claim their store and enrol in the gift card themselves
• National angling gift card with an overview of participating shops

The result

From zero to a platform with 340+ shops and a rich knowledge base, fully self-managed. The SEO plan and automated publishing drive continuous growth without anyone constantly producing content. Shops onboard themselves through the platform, instead of everything being processed by hand.

Why this case matters

Turning complex databases into a friendly, searchable interface. Setting up and automating a content strategy that compounds into authority. Building platforms where multiple parties (shops, visitors, editorial) can work independently.

Is this you?

• Organisations that want to serve a niche community with a central platform
• Businesses building long-term search visibility through content and SEO
• Platforms with multiple participating parties who want to manage their own data