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Knowledge base

Recurring concepts, explained once and clearly.

Short, factual explanations of the topics that come up most often — written to be directly useful for humans and for AI answer engines alike.

SEO & AEO

What is AEO?

AEO (answer engine optimization) is about being visible inside the answers of AI assistants like ChatGPT, Perplexity and Gemini.

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One platform instead of ten tools

What is a CRM?

A CRM keeps customer data, contact moments and sales opportunities in one central place.

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Custom vs. standard platform

What is a custom platform?

A custom platform is a website or web app built entirely around the specific way a business works.

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SEO & AEO

What is server-side rendering and why does it matter for SEO?

With server-side rendering (SSR) a page is fully assembled before it is sent to the visitor or crawler.

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Custom vs. standard platform

Custom platform vs. Shopify

When is Shopify enough, and when does a custom platform pay off for a webshop?

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Custom vs. standard platform

WordPress vs. custom

When is WordPress enough, and when is a custom-built website the better choice?

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